The Story Behind Used By God Clothing: A Testimony of Faith and Reconciliation

How a Journey Through Separation, Restoration, and Obedience Sparked a Kingdom Movement in Streetwear.

It Wasn’t Just a Brand Idea - It Was a Calling

Every great brand has a backstory.
But some stories aren’t built in boardrooms; they’re birthed through prayer, pain, and purpose.

Used By God isn’t just a Christian apparel brand. It’s a testimony. A visual reminder that even in seasons of separation, God is still writing your story. This isn’t fashion for fashion’s sake. This is faith you can wear.

So how did it all begin?
With two people, God, and a plan that looked nothing like their own.

1. The Separation: 12 Years Apart, but Never Alone

The foundation of Used By God Clothing began in brokenness.

After years of togetherness, life took a turn.

A separation happened.

A chapter closed, or so it seemed.

For 12 years, two people walked separate paths. Different cities. Different seasons. Different battles.
But through it all, God never stopped working.

“For My thoughts are not your thoughts, neither are your ways My ways,” declares the Lord. – Isaiah 55:8

What looked like the end was only a divine intermission.

During those years apart, God was refining, maturing, and preparing.
And when the time was right, He restored.

2. The Reconciliation: God’s Timing, God’s Way

Reunited after more than a decade of distance, the founders of Used By God came back together, not by force, but by faith.

Their marriage was born, this time on a solid foundation of prayer, obedience, and humility.

And with that new beginning came a deeper question:

“How do we tell the world what God has done in us?”

That answer became the seed for what would soon grow into a movement. A brand that reflects how God can use any story for His glory.

“All things work together for the good of those who love Him and are called according to His purpose.” – Romans 8:28

3. The Name: Why "Used By God"?

The name “Used By God” wasn’t created to sound cool.
It was birthed from a place of humility and awe.

Because when you look back on your life. When you realize the places you’ve been, the things you’ve survived, and the blessings you didn’t even deserve…
There’s only one explanation:

You were Used by God.

It’s not about perfection.
It’s about purpose.

Whether you’re preaching or parenting, healing or hustling, creating or just surviving. You are on assignment. And that message is what Used By God puts front and center.

4. The Mission: More Than Apparel - A Wearable Testimony

At its core, UBG isn’t about selling apparel.
It’s about giving people the confidence to walk in what God called them to do, unapologetically.

Every design has a message.
Every message is backed by scripture.
And every piece is made to spark faith, conversation, and kingdom confidence.

Signature Messages:

• God’s Plan Is My Plan – Based on Proverbs 3:5, surrender over self-reliance

• Only God Knows – Rooted in 1 John 3:20, a reminder that God sees what others can’t.

• Favored By God – A bold declaration of grace, identity, and spiritual inheritance

• Jehovah / I AM THAT I AM – Exodus 3:14, eternal truth in a modern silhouette

• Trust His Plan – For those who’ve let go of control and leaned into divine timing

These aren’t just slogans. They’re scripture in streetwear form.

5. Built for the Believer Who’s Been Through Something

Used By God was created for the ones with a past, the misfits, the warriors, the ones who didn’t always get it right… But God still used them.

It’s for:

• The woman healed from heartbreak.

• The man who walked away from the streets.

• The teen who chose purpose over popularity.

• The entrepreneur building with faith, not followers.

• The parent who prays more than they post.

UBG is streetwear with spiritual weight. Not trendy, timeless.

6. A Brand Built on Obedience

Let’s be clear, this wasn’t a “business idea.”
This was a step of obedience.

There were doubts.
There were delays.
But every step was guided by the same prayer:

“God, use this brand the way You used our story.”

And He has.

From local events in Atlanta to online orders from across the country, Used By God has grown organically, fueled by testimony, trust, and timing.

Because when God breathes on something, you don’t need hype. You just need His hand.

7. What’s Next: Movement, Not Just Merch

Used By God  isn’t just growing in products, it’s growing in purpose:

✅ New collections.
✅ Faith-based jewelry and accessories.
✅ Testimony-centered campaigns.
✅ Streetwear collabs and community events.
✅ Content that teaches, encourages, and equips.

And at the center of it all?

A mission to make faith visible, one piece, one accessory, one soul at a time.

Final Thoughts: You Are Used By God

If you’ve ever felt:

• Overlooked.

• Unqualified.

• Broken.

• Delayed.

• Or like your story didn’t matter...

Let this brand be your reminder:

You are still chosen.
You are still covered.
You are still used by God.

Join the Movement

Shop the latest drops at www.ubgclothing.com
Follow us on Instagram: @usedbygodclothing
Sign up for exclusive emails, drops, and devotionals

Because this isn’t just clothing.
This is faith in motion.